Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
San Francisco’s a great spot for shooting certain types of ads—ones involving millions of little bouncing colored balls, for example. It’s also good for showing a guy tripping and falling, rolling down a steep hill, accumulating all sorts of debris, and becoming part of a giant, indestructible snowball of crap that’s hurtling uncontrollably toward an inevitable violent end. In other words, a TV commercial by Fallon for Travelers. Few insurance ads are as fun as this.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in