Tourists Give Jason Sudeikis Some Directions in AT&T's Tribeca Film Festival Ad

Tables turn for New York actor

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Live from New York … it's Jason Sudeikis.

The former Saturday Night Live cast member appears in "The Tourists," a 45-second video from BBDO promoting AT&T's sponsorship of the Tribeca Film Festival, which runs through April 26 (and features three movies starring Sudeikis).

In the clip, the actor encounters two out-of-towners who start "directing" him, Hollywood style, as one of them captures the moment with a smartphone. The tagline is: "There's a film lover in all of us."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in