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Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker.
To promote the F-Type Coupe, Hiddleston explains how to act like a villain in four steps (sound, dress, drive and plan), and why British actors are so good at it. He left out the part about upper-class British accents being associated with centuries of brutal imperialism (not to mention the Revolution to American audiences), but that's a lot to process for a car commercial.
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