Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

'Have you ever been in love?'


Well, this is sneaky—and for some, a little heartbreaking.

Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were having a conversation via text message.

But when he opened up Ava's Instagram, it became clear something was amiss. There was one photo and one video, both promoting Ex Machina, a sci-fi film that just happened to be premiering Saturday night here in Austin.

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