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Sports Illustrated has reversed its call and will run an NFL-themed domestic violence ad from advocacy group Ultraviolet on its website Thursday, three days before the Super Bowl.
The 15-second video shows a football player in full gear brutally tackling a young woman wearing street clothes and a knitted cap. "Let's take domestic violence out of football," a voiceover says. On-screen text refers to "55 NFL abuse cases unanswered," and the ad closes with the hashtag, #GoodellMustGo, a swipe at league commissioner Roger Goodell.
Ultraviolet flew banners with that hashtag above the recent AFC and NFC championship games, as it had at various NFL contests this season during the Ray Rice controversy.
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