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In a loopy but memorable attempt to symbolize the sweetness of its biscuits and tea-cakes, McVitie's new British TV campaign shows cute, cuddly critters emerging from its snack packages.
Ordinary folks open their boxes and out pop puppies, kittens and, most disconcertingly, a wide-eyed, Yoda-like primate called a tarsier. (They're getting pretty lax down at the packaging plant, I guess.)
The snackers, unfazed, snuggle with their new furry friends, which vanish once the biscuit-munching begins. Oh, and classic TV themes—from Murder She Wrote, Fawlty Towers and the U.K.
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