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The older you get, the more pressing is your need to prepare for retirement. And lord, you're getting old in a hurry.
That's the sad-but-funny truth behind this comical UBS campaign from Publicis Switzerland. Subtle and nicely shot, with some pleasantly understated acting, the five spots are relatable in a pathetic sort of way.
They should age well, which is more than we can say for you.
CREDITS
UBS (Client), Publicis Switzerland (Agency), Thomas Wildberger (Chief Creative Officer), Peter Brönnimann (Creative Director), Andreas Hornung, Urs Schrepfer, Thomas Schöb (Copywriting), Christoph Trittibach, Bruce Roberts (Art Direction), Cem van der Schaar (Agency Producer), Wim Roelfs, Tiago Dias, Massimo Giannotta (Digital), Pascal Schaub, Christian Brütsch, Beat Huber (Account Management).
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