There's nothing subtle about these ads from Thinx for its female-targeted product. But are they risqué? More specifically, are they too hot for the New York subway system?
That's been the debate on social media these days, after Thinx co-founder Miki Agrawal said the ads hit a snag with Outfront Media, which manages advertising for the city's Metropolitan Transportation Authority. Agrawal said Outfront was unhappy with the word "period" in the ads, and also with some of the suggestive imagery.
"Underwear for women with periods," the ads read, alongside images of raw eggs, halved grapefruits and models wearing briefs and tank tops.