CreativityTerry Crews Makes Muscle Music (and You Can, Too) for Old SpicePlay around with interactive Vimeo clipBy Tim Nudd|August 28, 2012ShareBy Tim Nudd|August 28, 2012Share Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music. In the Vimeo video below, Terry's muscles are all hooked up to musical devices—snare drums, bass drums, tom-toms, tambourines, guitar, bike horn, woodblock, even a "flame sax" set of three saxophones. When he flexes each muscle, an instrument plays—flex them all furiously, and you get a symphony of muscle-y sound. The video is just one piece—when it finishes, you can use your keyboard to play, and even record, some special Muscle Music of your own. The campaign is a collaboration between Old Spice, Wieden + Kennedy, director Tom Kuntz of MJZ, editing house Mackenzie Cutler, effects specialists The Mill and Vimeo. Credits after the jump. UPDATE: The Vimeo video no longer works, so here's a non-interactive YouTube version. CREDITS CLIENT Old Spice Project: Old Spice Muscle Music AGENCY Wieden + Kennedy, Portland, Ore. Creative Directors: Jason Bagley, Craig Allen Interactive Creative Director: Matt O’Rourke Copywriter: Andy Laugenour Art Director: Max Stinson Director of Interactive Production: Pierre Wendling Senior Interactive Producer: Mike Davidson Account Supervisor: Jordan Muse Director of Broadcast Production: Ben Grylewicz Audio Engineer: Charlie Keating User Experience Designer: Jake Doran Creative Tech Lead: Billy McDermott Executive Creative Directors: Mark Fitzloff, Susan Hoffman Media Team: Kelly Muller, Kerry Antos, Lisa Feldman PRODUCTION COMPANY Production Company: MJZ Director: Tom Kuntz Line Producer: Suza Horvat Executive Producer: Scott Howard Director of Photography: Chris Soos Production Designer: Andrew Reznik EDITORIAL Editorial Company: Mackenzie Cutler Editor: Erik Laroi Assistant Editor: Brendan Hogan Producer: Tatiana Vasquez VISUAL EFFECTS Visual Effects Company: The Mill Visual Effects Supervisors: Phil Crowe, Nick Tayler Flame Artists: Tara Demarco, Chris Knight, Sarah Eim, Gareth Parr, Billy Higgins, Glynn Tebbutt Visual Effects Producer: Ari Davis 2-D Lead: Nick Tayler MUSIC, SOUND DESIGN Composer, Sound Design: Daedelus MEDIA PARTNER Media Partner: Vimeo Vice President, Creative Director: Blake Whitman Production Lead: Abby Morgan Development Lead: Ryan Hefner Development Partner: Wildlife Adweek Adweek