Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You

After all these millennia, a breakthrough?

Since the dawn of time, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are famously inscrutable. But no longer! Temptations Cat Treats has invented a cat collar that lets your feline speak in a human voice—so you can finally understand (though probably not) exactly what she is trying to tell you.

The Temptations Catterbox, created by London ad agency adam&eveDDB, contains a microphone, speaker, Bluetooth technology and wifi. It captures the cat's meows and translates them into human speech—words that may or may not actually be what they're trying to say.

The Catterbox is the work of the new Temptations Lab, a scientific-sounding "research workstream dedicated to the future of fun times with your cat," according to the Mars brand. It is 3-D printed, coated in rubber lacquer for the cat's comfort and comes in four colors.

Check it out in action here:

The prototype launched in the U.S. and New Zealand today.

"We're fascinated by cats, so we set out on a mission to get to know them better," says Temptations global brand director Pete Simmons. "Through research, we learned that an adult cat's meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both—giving cats a voice for the very first time. At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further."

"Cats are often perceived as quite hard to get to know, independent pets, so we set up The Tempations Lab to find innovative ways to inject even more fun into a cat and owner's relationship," said Richard Brim, adam&eveDDB executive creative director.

CREDITS

Client: Mars

Brand: Temptations Cat Treats

Project name: Catterbox

Client: Peter Simmons, Global Brand Director

Chief Creative Officer Ben Priest

Executive Creative Directors Richard Brim, Ben Tollett

Copywriter:   Natasha Lyons

Art director: Dan Lacey

Agency producer: Agne Acute, Matt Craigie

Planner: Stuart Harrison, Jessica Lovell

Business Director: Fiona McArthur (Managing Partner), Amelia Blashill (Business Director)

Account Director: Katie Baker

Production company: Acne

Executive Producer: Ben Clark

Creative Director Acne R & D: Johan Holgrem

Producer R & D / Digital: Niclas Bergstrom

Research Acne R & D: Caroline Tell, Mikael Vig

Engineering Acne R & D: Patrik Lindberg

Sound Engineer Acne R & D: Svante Stadler

—Film credits

Client: Mars

Brand: Temptations Cat Treats

Project name: Catterbox

Client: Peter Simmons, Global Brand Director

Chief Creative Officer Ben Priest

Executive Creative Directors Richard Brim, Ben Tollett

Copywriter:   Natasha Lyons

Art director: Dan Lacey

Agency producer: Agne Acute, Matt Craigie

Planner: Stuart Harrison, Jessica Lovell

Business Director: Fiona McArthur (Managing Partner), Amelia Blashill (Business Director)

Account Director: Katie Baker

Media agency: Starcom Worldwide

Media planner:

Production company: Acne

Executive Producer: Ben Clark

Producer Film: Tim Mardell

Director: Joakim Behrman

D.O.P: Adrian Wigerdal & Joakim Behrman

Editor: Pablo Antonio Labanino & James Ireland

Post Production: Cain&Abel

Audio Post Production: ClearCut sound

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