Taser International zaps its own executives

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You may have seen the video of the UCLA student who got tasered by some very uncool campus cops for not having his ID with him. It got us wondering how companies that make tasers market their wares. Not surprisingly, the focus is on safety. What we didn’t expect was the video above, showing Taser International executives (CEO, president, CFO, COO, etc.) taking some gruesome jolts from the company’s products — in an effort to prove how harmless (non-lethal) they are.

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