Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Target is attempting to lure shoppers to its annual two-day sale with a cautionary tale about a Christmas-crazed housewife. Overzealous holiday shoppers are a fairly common theme, but rarely are they as serial-killery as this lady. She hasn't slept in days, she's convinced she'll "win Christmas," and I hope to God she doesn't knife me if I get to the doorbusters before her. The spot below is one of a series. Check out the other ads here.