Swedish Toys R Us Catalog Tries to Blur Gender Roles

Boys and girls finally share dolls, kitchens and Nerf guns


Roll your mind back to 2008, when we wrote about Sweden’s kerfluffle over allegedly sexist Lego advertising that showed a little girl in a pink room outfitted with ponies and a little boy in a blue room full of fire trucks. That same year, a complaint was lodged by a class of Swedish sixth graders about the Toys "R" Us Christmas catalog. Well, four years later, TOP-TOY, the company behind the catalog, has decided to update their Christmas publication by tossing in a few gender-neutral images.

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