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Sweden is getting its high cheekbones all up in America's grill once again, asserting its Scandinavian superiority with this online spot for Wasa Crispbread.
An American woman in Sweden takes a yoga class and happily discovers that it's filled with hunky, English-speaking dads and their adorably flexible babies. Because in everyone's favorite progressive paradise, family leave for fathers can last a long time … and, apparently, babies are frighteningly good at yoga.
"I wrote the 'Yoga Baby' script after a visit to Sweden when a friend noted that the Swedes seemed to have more male nannies than anywhere else," says Scott Goodson, CEO at StrawberryFrog, which created the campaign.
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