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In America, you'd need to have a rich, overindulgent father to have the lifestyle of your average Swedish worker, says a bizarre new ad from a Swedish trade organization.
TCO, an umbrella confederation that includes a number of unions, presents to you "Like a Swede," a three-and-a-half-minute ode to the many benefits—like long vacations and employer pensions—enjoyed by Swedish employees.
The story is told, quite surreally, through character Joe Williams, a resident of Beverly Hills. His dad, also his boss, treats him to six weeks of annual vacation and six months of paternity leave.
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