Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Red Tettemer O'Connell + Partners placed some faux personal ads in the New York, Philadelphia and Chicago sections of Craigslist's popular "Missed Connections" department on behalf of crystal jeweler Swarovski.
One ad reads: "Love that you're the kind of girl that scrolls through the Missed Connections and knows your smile gets attention. You're definitely our kind of girl. We think confidence like that deserves something sparkly. Something maybe like a Swarovski Stardust Bracelet? Maybe we have one for you.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in