Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Media history, of a sort, was made in France yesterday, when the nation’s 30-year ban on supermarket TV advertising was scrapped. This should pump an additional $250 million into broadcast outlets this year. That money, no surprise, will come out of the coffers of regional newspapers. Critics decry the further erosion of French culture amid rampant consumerism. The first spots have already debuted, with an outfit called Système U hawking cheap washing powder shortly after midnight on Jan.
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