File this one under "unwise ways to announce your startup."
UNC student Taylor Robinette recently launched his new social networking app, Bevii, via email blast to his fellow students. Which might have been fine, except that the email was sent from firstname.lastname@example.org and made to look like a campus shooting alert from UNC's crisis information site, Alert Carolina.
"At precisely 10:01 am yesterday," the email stated, "in broad daylight, shots were fired on Franklin Street." The email goes on to explain that “The victim is being described as a blue, outdated social network.”