Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Here’s an outsized marketing mascot who’s never stumped when it comes to providing sports, concert and theater tickets. StubHub’s talking, animatronic oak tree, which debuted back in the spring, returns this week in “Late Night,” a new 30-second spot by San Francisco agency Duncan/Channon. The 25-foot-tall spokes-tree reminds me of a giant, anthropomorphized Chia Pet—now there’s a nightmare image—crossed with the trippy topiary that traipsed through H.R. Pufnstuf. Agency executive creative director Parker Channon tells AdFreak that the hippy-era Sid and Marty Krofft show “was absolutely one of our references,” noting, “We didn’t want CG.