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Droga5 has won raves for its Newcastle Brown Ale work, which skewers beer-marketing clichés. Now, the agency is bringing a similar sensibility to another Heineken-owned brand: Strongbow Hard Apple Cider.
The new "Cider at Its Bestest" campaign shows how the drink is best poured over ice. It launches with the 60-second spot below, featuring an image that will be familiar to booze-ad watchers everywhere: a horse running in slow motion on a beach. (In fact, a Clydesdale did just that in the very first ad for Bud Light—then called Budweiser Light—in 1982.)
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