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Houston, we have a blower.
French agency Altmann + Pacreau gets cosmic in this ad for Stihl leaf blowers, employing astronaut imagery and the 2001: A Space Odyssey theme to fine effect.
"Having done many ideas with leaves in the past, we thought we should go for something less expected to stand above the competitors in an allegoric and funny way," Olivier Altmann, the agency's chief creative officer, tells AdFreak. Given the client's premium pricing, "they need to reinforce their positioning about performance and make sure that customers ask for Stihl, instead of being left with just the price as the main criteria for making their decision."
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