Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
We’d heard that Steve Jobs’ press conferences draw huge online audiences, so last night, playing a role we’re unaccustomed to—an Apple groupie—we logged on to the one hour and 20 minute Quicktime of Jobs’ unveiling of the video iPod. (For the record, we didn’t completely geek out during this exercise. We multi-tasked by sorting laundry.) And we came away much more convinced than we had been earlier that not only is the video iPod a watershed, but, sorry advertisers and agencies, that commercial TV may just be f*cked, and it’s going to hurt advertisers much more than it will hurt the networks.