Stella Artois and Matt Damon Want You to Buy a Lady a Drink, but Not Like That

New project with Water.org

When you think of buying a lady a Stella, you think of handing a chalice to a hot Italian woman who lives in the 1060s. But what if instead you were buying five years of clean water for a woman in the developing world?

Stella Artois has teamed up with Matt Damon's Water.org to tell the stories of women around the world who collect water. They spend a collective 200,000 hours a day on their journeys, walking for miles, missing school, facing fights at the pump, and going without when it breaks.

The stories focus not only on life without water, but on the benefits of life with it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in