Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
State Farm probably still can't believe how popular the "Jake From State Farm" commercial has become. It became a cult favorite almost overnight and has been parodied relentlessly on Vine and elsewhere. Recognizing the love for all things Jake, the insurance company even gave him a Twitter account, which now has more than 33,000 followers.
The ad—technically called "State of Unrest (Jake)"—continues to air, and by now many people know the dialogue by heart. The dialogue is so familiar, in fact, that most people (and certainly the brand's social-media followers) can likely follow along with the remade version below, posted to Facebook today—with the narrative told totally in emojis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in