Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Talk about marketing cross-promotion gone awry. First Nike refuses to let Sears sell its shoes anymore, fearing they one day might appear on Kmart shelves. Now Starbucks has declined to sell Bruce Springsteen’s new record in its stores, due to lyrics in the song "Reno" that makes explicit reference to a prostitute’s sex practices, including how much she charges. Starbucks originally planned to sell the new Columbia Records release, called Devils & Dust, the first Springsteen album to carry a parental warning label, in stores until the questionable lyrics came up.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in