Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Talk about marketing cross-promotion gone awry. First Nike refuses to let Sears sell its shoes anymore, fearing they one day might appear on Kmart shelves. Now Starbucks has declined to sell Bruce Springsteen’s new record in its stores, due to lyrics in the song "Reno" that makes explicit reference to a prostitute’s sex practices, including how much she charges. Starbucks originally planned to sell the new Columbia Records release, called Devils & Dust, the first Springsteen album to carry a parental warning label, in stores until the questionable lyrics came up.