Spanish Soccer Magazine's Ludicrous Loop Ads Put Dancing in Terms Men Can Understand

What's your excuse?


Good news, soccer-obssesed dudes—it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film editor.

A set of ads from Spanish soccer magazine Libero takes on the idea that men can't cut a rug, by looping footage of casual soccer players doing warmups, feints, passes and other tricks in time with music.

Visually, the spots, created by Lola, are basically GIF montages.

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