Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
All I Want for Christmas Is a PSP pretends to be a fan blog (run by a guy named “Charlie,” who says he’s helping his buddy Jeremy get a PSP for Christmas), but it’s a poorly disguised marketing effort—the URL is registered to Zipatoni. Visitors to the site are letting Sony have it in the comments. Says one: “If you want a PSP badly enough you should get together with an ad agency. Then try to sell the product through a lame website while attempting to speak down to what you consider your target audience.”