Sometimes, four eyes are better than two

Belgium seems to be ahead of the game when it comes to optician advertising. Here’s a clever print ad for a Belgian optician, by LG&F in Brussels. (See three more executions after the jump, via Spare Room.) And here’s another interesting ad in the category, by Belgium’s BBDO Proximity, featuring a sales letter designed in the form of an eye-test chart. (Via Coolz0r.)