Sofia Vergara, David Beckham Goof Off for Diet Pepsi

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

There's been a lengthy lead-up to this new Diet Pepsi spot (from TBWA\Chiat\Day in Los Angeles) starring Modern Family's Sofia Vergara and soccer star David Beckham. First, Sofia showed up in a Diet Pepsi print ad, which people hated on for making her unrecognizable. Then, Beckham did one of those fake-sports-tricks videos for the brand that showed him kicking long balls on the beach—a clip notable mostly for the bystander's annoying reaction. So, now they come together for the bona-fide splashy TV commercial.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in