So, How Did Brands Do With Their Oscar Tweets on Sunday?

Highlights from the usual real-time shuffle


Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent the night unabashedly making it all about themselves—instead of throwing shade on celebs.

Some tried to have a real-time marketing moment, but among the flurry of thematic entries, most seemed preplanned. Check out some of their efforts below.

 

—From the red carpet:

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