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If you've got a gun, why wouldn't you want to bring it along for all those special occasions—like a first date, or having a baby? That, at least, is the tack that Saturday Night Live takes in its latest parody ad, using the kind of singsong tone usually reserved for jewelry ads.
Initially, the two-minute piece seems like it'll make fun of Airbnb or some other tech giant's pitch about its now-ubiquitous place in everyday life. But the plot turns on a dime when comedian Amy Schumer, host of this past Saturday's show, opens a box over a romantic dinner and finds that her paramour has given her a very special gift.
Cribbing from a hearty tradition of treacly ad copy, the female narrator says, "Guns are there in little moments and big ones, when things fall apart or it all comes together.
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