Smoker gets old fast in eerie Canadian spot

DDB Toronto goes the horror-movie route with this anti-smoking spot for the Canadian Cancer Society, in which an attractive young woman takes a drag off a fag and instantly transforms into a haggard old goat. "Every cigarette you smoke can take years off your life," says the copy. The ad gets high marks for creepiness, though one could argue that a good way to keep from getting old and wrinkly is to smoke more, thus boosting your chances for an early exit, before those awkward elderly years hit.