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Professional freestyle skaters Kilian Martin and Alfredo Urbon share a board for this visually engaging Smart car ad, from agencies AMV BBDO and Weapon7 and director Ben Newman of Pulse Films. The car's a two-seater, so the connection here is pretty obvious. And the Martin/Urbon pairing features some cool street longboarding, which I haven't seen since SK8-TV was still on the air. Could've done without the crappy remix of "You Rascal You," though. It sounds like a 45 that was playing at 33⅓.
Making-of video and full credits below.
CLIENT: Smart U.K.
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