Political statement? Plea for tolerance? Maybe in part, but this recently posted Los Angeles billboard featuring a U.S. soldier and a Muslim woman embracing is mostly just an ad for a sleep aid.
With limited copy beyond the hashtag #betogether, the ad's message is obviously left open to interpretation. But the primary meaning meaning is that SnoreStop—a company that sells anti-snoring oral and nasal sprays and tablets—keeps couples together.
The brand's website features testimonials from a variety of demographics; homosexual couples, heterosexual couples and interracial couples alike applaud SnoreStop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in