"Bidding stands at 20 Facebook likes. … Who'll give me 21? Going once, going twice … sold for 20 likes to the man with his face buried in a bag of Skittles!"
It's true: the Mars candy brand, via BBDO Toronto, is hosting an online auction in which Facebook likes are the currency. Fans compete by amassing likes for bids they can place on a veritable rainbow of Skittles-branded prizes.
You must be a Canadian resident to participate.