Skittles Is Auctioning Off Custom-Made Prizes, and You Bid With Facebook Likes

Oil paintings, guitars and more


"Bidding stands at 20 Facebook likes. … Who'll give me 21? Going once, going twice … sold for 20 likes to the man with his face buried in a bag of Skittles!"

It's true: the Mars candy brand, via BBDO Toronto, is hosting an online auction in which Facebook likes are the currency. Fans compete by amassing likes for bids they can place on a veritable rainbow of Skittles-branded prizes.

You must be a Canadian resident to participate.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in