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SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women who aren't married, and are treated shamefully, after age 25.
A "sheng nu," or "leftover woman," is a derogatory term for an unmarried woman over 25. The film shows the pressure these women face from their parents and society—and often, themselves—to marry young, and then leads up to the poignant moment where they stand up to their parents' pressure.
Last year, Prestige International skin care brand SK-ll launched #changedestiny, an ongoing global campaign to inspire and empower women to shape their own destiny.
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