Siri Is an Insecure Diva in Microsoft's Latest Windows Phone Ad

Cortana asks for a chance

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Microsoft is making a habit out of mocking Siri.

Apple's personal assistant faces her Windows Phone rival, Cortana, in a new ad from M:United hawking the HTC One M8 smartphone. Cortana also went against the iPhone's voice concierge in a commercial earlier this summer. That spot focused on how Siri was comparatively inept. Now, she is cast as a diva.

That probably rings true for anyone who's ever wrestled with that functionality on an iOS device.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in