Rice. Cheap goods. Pointy hats. Christmas decorations. Fortune cookies!
Those are just a few of the stereotypes that pop into a Western mind when asked to think about Asia—and Asian products. To beat this stereotype, and demonstrate how diverse and innovative Asian countries really are, Singapore-based Tiger Beer partnered with Marcel Sydney to repurpose an old discount store, right in the middle of New York's Chinatown.
The Tiger Trading Co. pop-up store was open from June 6-9 on Canal Street—an area that lives up to the stereotype and is known mostly for its dollar goods.