Silence isn't golden in domestic-violence ad

Car alarms beeping. Kids and dogs yelping. A piano playing. A woman screaming in terror as she gets pummeled by her husband or boyfriend. Ah, the annoyances of apartment living! This simple yet powerful spot from BETC Euro RSCG in Paris shows how such sounds become so familiar, they blend into the monotony of daily existence. After a while, we barely notice them at all—until they suddenly stop. The eerie silence at the end of the spot isn't a cue to turn out the light and sleep. It's wake-up call to help other women in a similar position.

—Posted by David Gianatasio