See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on Wednesday night—based on a fan's tweet about an evil Abraham Lincoln clone. "They clone Abe Lincoln's DNA and name the clone president for life ... except there's one problem: the clone is evil," Dennis Lazar, aka @awsommovieideas, wrote as his winning submission to the brewer's #15secondpremiere contest, which asked for fans' wildest movie ideas. Those 115 characters (he had to leave room for the hashtag) were then crafted by a Hollywood film crew into 15 seconds of film—called Linclone. You can check out the mini-movie below. The credits take way longer than the film itself—luckily there are some outtakes to keep things interesting. Lazar was flown to New York and given the green carpet treatment by the Tribeca sponsor at the festival. Guests included Robert De Niro himself, who really should have played Lincoln if we're being honest. Credits and more below. The movie poster: Lazar and DeNiro: A deleted scene from the movie: An interview with the director: CREDITS Client: Heineken Project: #15SecondPremiere Agency: Wieden + Kennedy, New York Executive Creative Director: Susan Hoffman Creative Directors: Eric Steele, Erik Norin Copywriter: Mike Vitiello Art Director: Cory Everett Social Strategist: Jessica Abercrombie Brand Strategist: Kelly Lynn Wright Senior Interactive Strategist: Tom Gibby Community Manager: Rocio Urena Head of Content Production: Nick Setounski Producer: Owen Katz Print Producer: Kristen Althoff Broadcast Traffic Supervisor: Sonia Bisono Studio Designer: Chris Kelsch Account Team: Patrick Cahill, Samantha Wagner, Kristen Herrington Business Affairs: Lisa Quintela Project Manager: Rayna Lucier Production Company: Jefferson Projects Executive Producer: Chris Totushek Director: Eric Appel Line Producer: Ritu Paramesh Director of Photography: Mathew Rudenberg Production Designer: Ryan Berg Production Company: Whitehouse Post Editor: Alaster Jordan Assistant Editor: Matt Schaff Executive Producer: Lauren Hertzberg Producer: Alejandra Alarcon Original Music: The Ski Team Postproduction Company: Carbon VFX Lead Compositor: Matt Reilly Smoke Artist: Joe Scaglione AE Artist: Maxime Benjamin Executive Producer: Frank Devlin Colorist: Yohance Brown Surround Mix: Sound Lounge Engineer: Justin Kooy Executive Producer: Harrison Nalevansky Cast and Crew Abraham Linclone: Robert Broski Dr. Satterberg: Eric Satterberg Chief Justice: Paul Gregory 1st Assistant Director: Scott Metcalfe 2nd Assistant Director: Steve Bagnara Production Supervisor: Megan Sullivan DIT: Scott Resnick Gaffer: Cody Jacobs Key Grip: Kyle Honnig Best Boy Electric: Brandon Wilson Best Boy Grip: Ceaser Martinez Set Decorator: Mark Wolcott Prop Master: Eric Berg Sound: Bo Sundberg Boom Operator: Danny Carpenter VTR: Carlos Patzi Wardrobe Assistant: Beckee Craighead Makeup Stylist: Kat Bardot Makeup Assistant: Becca Weber Production Assistants: Atif Ekulona, Eric Browning, Ewa Pazera, Julio Cordero, Desire Brumfield Craft Services: Christina Gonzalez

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See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln

'Linclone' was even screened at Tribeca

Tim Nudd

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Tim Nudd