See the Dark and Controversial Christmas Ad From Germany That Has Everyone Talking

With help from Jung von Matt, which created its smashing “Supergeil” ad last year, German supermarket chain Edeka tells the story of an old man who spends the holidays alone year after year, because his children and grandchildren are too busy to come visit him.

This repeat offense is deftly illustrated with shots of the man sitting at a solo place setting, as tree decorations and outfits morph around him.