Sears Tower: No place for a brand name?

Chicago's Sears Tower has become Willis Tower, thanks to a deal struck with London-based insurance broker Willis Group Holdings, and locals are not happy about it. In fact, they've drawn up a petition to rename it back to Sears Tower, and nearly 50,000 people had signed at the time of this posting. The petitioners claim that “changing the name of the Sears Tower to promote your business will tarnish your company’s reputation in the hearts and minds of people worldwide.”