Judging by this back-to-school ad (click to enlarge), Sears doesn't fully grasp the concept of "playing hard," a phrase reserved for things more physically taxing than sitting on one's ass playing video games. But there are greater inaccuracies here: The kid is playing Metal Gear Solid 4, a PlayStation 3 game, with an Xbox 360 controller. Sears is clueless about video games? Color me shocked and appalled! Seriously, I'm finding it hard to get too upset about this.