Seahawks' Richard Sherman Gets Hounded by Media in This Perfectly Timed Ad

Beats by Dre spot airs same day as post-win trash talk

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game trash talk, Beats by Dre also released an ad in which Sherman is grilled by reporters for his "reputation as a thug."

As has since been pointed out by several commentators, most notably Deadspin founding editor Will Leitch, Sherman is likely one of the most intelligent and philanthropic young players in the NFL.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in