Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
If the Old Spice guy really wants to prove his manliness, he should switch allegiances and endorse BrewDog, a Scottish craft brewery that has just released perhaps the most masculine product ever invented: a beer that contains 55 percent alcohol and comes packaged inside a taxidermied rodent. It costs £500 (about $760) per bottle and is called The End of History. PETA has yet to weigh in, but an Advocates for Animals rep calls the brew "a perverse idea" and adds: "People should learn to respect [animals] rather than using them for some stupid marketing gimmick."