Sarah Jessica Parker just dropped Stash SJP, her latest fragrance, on Instagram. This follows the weeks she spent teasing fans with mysterious messages online and in the streets, led by the hashtag #ComeAndFindIt (where the "it" wasn't specified).
In her reveal post, Parker called Stash "one of the hardest secrets" she's ever had to keep, claiming the scent was perfected over a period of years, "passed among a select few like a verboten substance" that strangers were clamoring to discover.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in