Samsung Just Made a TV That Isn't Ugly, With Help From Two French Designers

Subtle but significant change

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Would you like your television to look like a tastefully designed piece of furniture, rather than a hideous black slab of high-resolution escapism?

Samsung is bucking the trend of just racing toward bigger and better technical specs with Serif, a new framed boob tube that looks like it would more likely be sold at Sharper Image than Best Buy (assuming brick and mortar stores actually still exist anywhere).

French designers Ronan and Erwan Bouroullec created the product, Samsung's second such collaboration after hiring Yves Behar's firm Fuseproject to create a sleek, iMac-style (but curved) pedestal screen earlier this year.

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