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Do you often find yourself compulsively stuck in GIF-style sequences where you're repeating the same everyday action in a continuous loop just for fun? If so, Samsung would like you to consider its Galaxy S6.
The new ad below shows a bunch of happy young people doing a series of happy activities—flipping eggs, subway dancing, popping champaign. But instead of featuring each activity just once, the ad cuts them into a stuttering sequence of mini-clips that the brand is describing as GIFs, and which it's also planning to use individually to promote the phone.
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