This Samsung App Helps Children With Autism Make Eye Contact

Cheil Worldwide creates 'Look at Me' game

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For all the griping and joking about the alienating effects of smartphone technology, it's worth remembering that ubiquitous mini computers can actually help people socialize—even people who struggle with basic forms of communication.

Samsung is capitalizing on research that suggests kids with autism like interacting with digital devices, by teaming up with South Korean universities to develop a free Android app designed to help children on the spectrum learn how to better make eye contact, and recognize facial expressions.

Ad agency Cheil Worldwide helped create the educational game, titled "Look at Me."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in