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Unlike some of its casual-dining brethren, Ruby Tuesday figures it’s better to burn out than fade away. With that in mind, the chain is planning to destroy one of its restaurants next Tuesday in a glorious, self-defeating explosion that will be broadcast live on its Web site. Technically, the stunt, coordinated by ad agency BooneOakley, is meant to usher in a new beginning for the chain, with an ad campaign tagged “It’s a brand new Tuesday.”
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